![]() ![]() In such cases, there’s no actions to be taken. For example, you may not have submitted your privacy policy URL, but Google has indexed the page. These are pages where you and Google disagree on their value. ![]() Select “Valid” and look in details for the type “Indexed, not submitted in sitemap”.Understand the cause of any dramatic changes. Most sites are continually adding valuable content, so “Valid” pages (aka those indexed by Google) should steadily increase. One solved, be sure to validate your fix via the Coverage report. These often stem from conflicting robots directives. Address any “Error” or “Valid with warnings” issues.I want to share an example from Michael Cottam about prioritizing pages: Utility pages that are useful to users, but not intended to be landing pages (login page, contact us, privacy policy, account pages, etc.).Resource pages accessible by a lead gen form (e.g., white paper PDFs).Any redirections (3xx), missing pages (4xx) or server error pages (5xx).URLs created by filtering that are unnecessary for SEO.You are using it to tell search engines “I’d really appreciate it if you’d focus on these URLs in particular.”Įssentially, it helps you use crawl budget effectively.īy including only SEO relevant pages, you help search engines crawl your site more intelligently in order to reap the benefits of better indexation. The XML sitemap indicates you consider the included URLs to be more important than those that aren’t blocked but aren’t in the sitemap. Only Include SEO Relevant Pages in XML SitemapsĪn XML sitemap is a list of pages you recommend to be crawled, which isn’t necessarily every page of your website.Ī search spider arrives at your website with an “allowance” for how many pages it will crawl. The URL + last modification date is what we care about for websearch. Contradicting advice from Illyes in 2015. John Mueller acknowledged Google does use the lastmod metadata to understand when the page last changed and if it should be crawled. Last Modified) TagĪn optional but highly recommended tag used to communicate the file’s last modified date and time. Yoast has an epic post on hreflang for those wanting to learn more. It should accurately reflect your site protocol (http or https) and if you have chosen to include or exclude using the xhtml:link attribute to indicate the language and region variants for each URL, you reduce page load time, which the other implementations of link elements in the or HTTP headers can’t offer. This compulsory tag contains the absolute, canonical version of the URL location. ![]()
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